Friendship is a nice thing but a little abstract. The question is: how do you make it tangible? You can even be a friend of the Rijksmuseum - and we can highly recommend this - but it’s as nice to give such an alliance as a present.
Skipintro thought of the Can with 2,6 litres of Friendship. The Rijksmuseum can fill it individually. Studio Jas designed the can which in the meantime has even caught the attention of RTL Boulevard.