[There's an article in the 13th September edition of Adformatie, nr. 37, about our campaign for the City Archives. Hereunder the according text. The header, however, is not ours and we don't agree. We go to the museum regularly (take a wild guess to which one) and find it as much fun.]
Next week the City Archives of Amsterdam will open the De Bazel building’s doors. To make this move known, Skipintro thought of a campaign that was mainly to stir up curiosity.
“It wasn’t an easy job”, says Ruby Lemm, director of Skipintro, sighing. Skipintro managed the public campaign around the City Archives’ move. The archives’ name and image, the character of the building, that used to be a bank, and above all the move itself; each a communicative problem in need of its own communicative solution. This would explain, however, why during the past two years Skipintro remained involved with preparing the move and organising the current campaign; quite a long time for an agency whose name (’Skipintro’) contains firm action.
The reason for the campaign is the archives’ move to De Bazel, the monumental building on Vijzelstraat. It was built at the beginning of the last century as headquarters of the, at the time, Dutch Trading Company (NHM) and is the direct predecessor of ABN Amro. With forty kilometres of archive material containing large picture collections such as photos, paintings, architectural drawings, posters, floor plans and film/video the Amsterdam City Archives are the largest in the world.
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