Every once in a while we have a piece of news, sometimes we’re in the news ourselves. Here’s an overview of everything our mothers stuck in their scrapbooks.
GE Artesia Bank has become a Skipintro client. The agency will help GE Artesia to position their bank. GE Artesia is a bank for both corporate and private clients. And a full daughter company of GE, maker of train engines, airplane motors, solar panels and many other industrial products.
GE is one of the most admired companies, is number 2 on Forbes 2000 and still has the highest credit rating (AAA).
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An interview with Hans van Dijk.
Read the full interview:
Dutch version (pdf)
English version (doc)
Another interview with Hans van Dijk. Click here for the full interview in Dutch (pdf)
[There's an article in the 13th September edition of Adformatie, nr. 37, about our campaign for the City Archives. Hereunder the according text. The header, however, is not ours and we don't agree. We go to the museum regularly (take a wild guess to which one) and find it as much fun.]
Next week the City Archives of Amsterdam will open the De Bazel building’s doors. To make this move known, Skipintro thought of a campaign that was mainly to stir up curiosity.
“It wasn’t an easy job”, says Ruby Lemm, director of Skipintro, sighing. Skipintro managed the public campaign around the City Archives’ move. The archives’ name and image, the character of the building, that used to be a bank, and above all the move itself; each a communicative problem in need of its own communicative solution. This would explain, however, why during the past two years Skipintro remained involved with preparing the move and organising the current campaign; quite a long time for an agency whose name (’Skipintro’) contains firm action.
The reason for the campaign is the archives’ move to De Bazel, the monumental building on Vijzelstraat. It was built at the beginning of the last century as headquarters of the, at the time, Dutch Trading Company (NHM) and is the direct predecessor of ABN Amro. With forty kilometres of archive material containing large picture collections such as photos, paintings, architectural drawings, posters, floor plans and film/video the Amsterdam City Archives are the largest in the world.
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The law firm De Brauw Blackstone Westbroek decided to place their job-market communications with Skipintro. “It was an exemplary procedure”, says Ruby Lemm , general director at Skipintro.
De Brauw considered a few agencies, two of which in the end presented a strategic vision. One agency was subsequently asked to turn the vision into creative suggestions. It was not until then that the decision was made.
