Holland Casino received a SAN Accent for the Latin Days campaign. We’re talking about the most integrated, crossed and multiest-medial campaigns ever made - yes, that exists - supple collaboration between TBWA, Ogilvy and Skipintro. So we all got one of those fat iron objects.

Skipintro was nominated three times. Once by the “SJP” for the De Brauw campaign and twice by the “SAN”: for our part in the very integrated campaign for Holland Casino and the total campaign for De Brauw.

“An honourable mention was given to De Brauw Blackstone Westbroek for giving their potential candidates a good digital interview-experience on the website www.werkenbijdebrauw.nl. The jury thought this honourable mention justified, given the amount of video film that covers the full span of the company. Also, all facts and digits are well and clearly presented, equally so career-options and interview-procedures. The personal section where recruiters are named with their photograph, email address and telephone number, add an extra dimension. De Brauw provides an utterly clear, visually attractive website with a good overview.”

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Radio 1 and 2 frequently broadcast strange sounds: clearly human voices, but… what are they doing? And where on earth are we? It then seems we’re in Leiden and it’s all about a new advertising campaign for the Museum Volkenkunde.

The main aim is to make Museum Volkenkunde better known. “Everyone who comes here for the first time says: why didn’t I know about this before?”, so Steven Engelsman, director of the Museum Volkenkunde. “People who come here are always enthusiastic about the variety of things to do and see. The only thing that’s missing is reputation.”

The campaign is on during May and will be back two more times this year. Why the radio? “The budgets are always low in the museum world so it’s vital to do something conspicuous”, says Ruby Lemm from Skipintro, the agency that thought of the campaign. “Most cultural institutions use image which would be the obvious thing to do. At the same time though, this leads to an overload of image, which is why we chose the radio. That’s the special thing about cultural anthropology: you can hear what there is to see.” The sounds and soundtracks used for the campaign are taken directly from the Museum Volkenkunde. The campaign was made at the sound studio Wim Vonk.

See also: http://www.skipintro.nl/werk/index.php?p=_volkenkunde-radio

The nominations for best recruitment-site are known.

Digitaal-Werven (digital recruitment) evaluated more than 100 Dutch recruitment sites during the past two months. These recruitment-sites were judged on the strength of 51 criteria. Not only was the website evaluated but the online interviewing process, including the researchers’ reactions on interviews.

The results concerning Dutch recruitment-site’s quality are downright disappointing. About 50% of the researched companies do not react to an interview. In total about 1/3 of the researched sites scored below average.

Obviously, there are positive exceptions nominated for “Best Dutch recruitment-site”.

The nominated companies are (in alphabetical order):
- Achmea
- CMS Derks Star Busmann
- De Brauw Blackstone Westbroek
- Heineken
- LogicaCMG
- Ordina
- Reed Business
- Sogeti
- Sogyo

Since Digitaal-Werven believe that one cannot cover everything in research based on objectively measurable criteria, these nine nominations were presented to a jury. This jury consists of job market-communication experts, designers, usability experts, a headhunter and a student. On 11th March the jury will announce during the Digitaal-Werven event which one of the nominated parties will receive the prize for Best Dutch Recruitment Site.

Read more: Digitaal Werven