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The Rijksmuseum - Jan Steen, He appeared, then briefly disappeared and all of a sudden appeared anyway: The Mayor of Delft by Jan Steen, the most expensive acquisition in the history of the Rijksmuseum. A big (and therefore expensive) advertisement was considered but Skipintro suggested a small daily-ad referring to its continuation on the web. The ad could be read on the front pages of the big daily newspapers, the website - more interesting than an advertisement of any size ever could be - is still online.