The Rijksmuseum - Sesame Street Campaign, Skipintro was called to help on the corner of 'Museumplein' and Sesame Street. Due to Sesame Street's 30th anniversary something special had to be organised for the children. The core activity lay in a special drawing competition. The winners could visit their work in the Rijksmuseum. Skipintro took care of, among other, a mailing to schools and radio commercials. Rijkmuseum.nl/sesamstraat