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De Brauw - Personal Assistant, kiesjeeigenbaan.nl (Choose your own job), A lawyer's office will not find it easy to employ PA's. Especially if they're located in an unattractive area and are faced with the competition of dozens of other companies in search of a good Personal Assistant.De Brauw's - do you know the expression? - USP is the size of their office. This means that there is not just one type of PA at De Brauw but a Personal Assistant can actually choose their own occupation. So that's what it amounted to: PA, kiesjeeigenbaan.nl. In print, webvertising and a dedicated website. .